In an increasingly access driven NHS, it is of paramount importance that the payer’s perspective is not only captured but also leveraged.

Our Market Access team has reflected on our extensive experience researching a broad range of payer audiences and has come up with the following ‘musts’ for ensuring payer research sings.

Download the full article by Kirsty Hope - Research Director, Adelphi Research UK and Claire Nelson - Research Director, Adelphi Research UK