What is a stakeholder journey?
Different agencies interact with different client touchpoints, solve different problems and use different intellectual frameworks and jargon. So, while ‘journeys’ might superficially seem to be a common language across multiple organisations, the word and associated ephemera may have different meanings for different people. The truth is, there is no single correct model, but the premise of a journey, whether it is patient, customer or another pharma stakeholder, is understanding a sequence of touchpoint interactions, the nature of the experience overall and during specific interactions for an individual.

Download the full article by Alethea Leung, Associate, Incite

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