You, your physician, or your spouse, parents and children? How does this decision-making process affect pharmaceutical market research?

Cancer: one of the worst diagnoses a person can receive, which affects not just the patient, but also the wider family unit, caregivers and healthcare providers. All these people play significant roles in trying to make the patient well, but how big should these roles be when it comes to decisions, and who should have the final say? Also, what are the implications for pharmaceutical market researchers?

Download the full article by Jeremy Smith, Director of Client Strategy– Oncology Research Group, THE PLANNING SHOP