BHBIA Winter Seminar 2024: Unlocking the Future of Healthcare Business Insights in the UK

On 6th December, industry leaders and business insights professionals gathered in London for the BHBIA Winter Seminar, an energising day of insights and discussions about the future of healthcare business intelligence. From cutting-edge trends to practical strategies, attendees left with actionable ideas to navigate the rapidly evolving healthcare landscape of 2025 and beyond.

Here are some of the key takeaways from the day to help you get inspired by the discussions that are shaping the future of our industry.

Key healthcare trends for 2025

What’s next for healthcare and BI? Here are the standout trends discussed:

• AI’s expanding influence: From revolutionising drug discovery to optimising care delivery, AI’s impact is undeniable. However, emerging regulations like the EU AI Act will add new layers of complexity to its use.
• Shifting care models: With a growing emphasis on community-based care, prevention and digital health solutions, the healthcare sector is adapting to address capacity challenges and reduce health inequities.
• Consumer-driven health: Patients increasingly act like consumers, fuelling demand for private prescriptions and innovations like wearables and health monitoring devices.
• Global market challenges: In the UK, navigating post-Brexit dynamics remains crucial, while in the US, the IRA is reshaping drug pricing. Meanwhile, climate change is disrupting supply chains and medicine efficacy, prompting innovative and resilience-focused strategies.
• Global health imperatives: Issues such as antimicrobial resistance and obesity demand urgent action and innovative solutions.

As the healthcare ecosystem evolves, business insights professionals will play a pivotal role in shaping strategies through data-driven decision-making, collaboration and forward-thinking approaches.

The BI skills that will define the future

As AI continues to reshape the industry, critical thinking is the new superpower. The ability to ask the right questions, assess AI outputs and apply insights strategically will set BI professionals apart.

Empathy and kindness also took centre stage at the seminar. In an increasingly disconnected world, these human skills are essential for fostering collaboration and trust. Attendees were encouraged to balance courage and caution as they navigate changing regulations, ensuring both bold action and accountability.

Business insights professionals are more vital than ever, interpreting change and guiding organisations through complexity. The UK BI community is uniquely poised to influence strategies by staying innovative, relevant, and relationship-focused.

What’s next?

These conversations and more will continue at the BHBIA Annual Conference 2025, an in-person event offering two days of keynotes, presentations and interactive workshops designed to foster learning, connection and strategic thinking.

We extend our thanks to the speakers, panelists and Board contributors who made the Winter Seminar a success. Your expertise, insights and thought-provoking discussions have inspired attendees to tackle the challenges and seize the opportunities ahead.

View the highlights in this video recap, kindly produced by Verpora.

Attendees of the Winter Seminar can view and download the presentations here.