BOBI AWARDS

Best Customer Insight

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Awarded for a research or analytical project that has increased understanding of target customers and had a positive impact on strategic decision-making
Key requirements:
  • Showcase a research or analytical project that has generated vital insights.
  • Demonstrate how these insights significantly increased a pharma/healthcare company’s understanding of their target customers and how they have led to a change in strategy.
  • Highlight how the insight(s) have positively impacted the business or key stakeholders.
  • At least some of this impact must have been in the UK. 

Answering the following questions should help bring your submission to life:

  • What was the initial business question and what impact were you aiming for?
  • Which stakeholders did you involve from the project outset and why?
  • What methodology/approach did you use and how did you decide?
  • ·What was your final recommendation and how did the insights impact the business, patients and/or the NHS?
How to enter

First, please review the following two tabs. Every year, people lose points for not following the submission guidelines and we receive requests for information in the FAQs.

  • SUBMISSION GUIDELINES to make sure that your entry meets the requirements and to see 
    details of the judging criteria
  • FAQS and ENTRY TIPS for lots of helpful advice to help you fine-tune your entry

Then, click on the ENTER NOW button below to submit your entry. We recommend that you review the form now so that you know exactly what information is needed. You can start completing the form at any time and save your progress.

  • You’ll need to have all the entrants’ details to hand and ensure you have obtained their permission to use them in publicity.
  • The entry form allows you to specify any companies that should not view your entry so that these can be excluded from the judging panel. 
ENTER NOW
What happens next? 
  • Judging will take place in March. The panel for each category will be carefully selected to ensure impartiality and all judges sign a confidentiality undertaking. 
  • The finalists will be publicised in April. Before the publicity goes out, we’ll let you know whether or not your entry has been successful in reaching this stage.
  • If you are shortlisted, we'll request photographs of the main entrants and consent from all entrants to be named. 
  • One of the shortlisted entries will be announced as the winner at the awards ceremony on 12th May. 

View the Terms and Conditions of Entry