BOBI AWARDS

Best Patient-Centric Approach

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Entries for the BOBI Awards 2025 are now closed. 

The finalists will be announced in April and the winners will be revealed at the BOBI Awards Ceremony on Monday 12 May, as part of the BHBIA Annual Conference. 
Awarded for a research project or analytical approach that has demonstrated a positive impact on the organisation or the NHS by putting patients at the heart of decision-making 
Key requirements: 
  • Showcase how a research project or analytical approach has helped a pharma/healthcare company or the NHS put patients at the heart of its strategic decision-making. 
  • Highlight how the insight(s) helped to drive the company’s patient-centric strategy· 
  • At least some of the impact must have been in the UK. 

Answering the following questions should help bring your submission to life: 
  • What was the initial business question? 
  • Which stakeholders did you involve from the project outset and why? 
  • How did the methodology/approach facilitate a true engagement with patients to uncover deep insight(s) into their needs and experience of living with their condition? 


What happens next? 
  • What happens next? 
  • Judging will take place in March. The panel for each category will be carefully selected to ensure impartiality and all judges sign a confidentiality undertaking. 
  • The finalists will be publicised in April. Before the publicity goes out, we’ll let you know whether or not your entry has been successful in reaching this stage.
  • If you are shortlisted, we'll request photographs of the main entrants and consent from all entrants to be named.
  • One of the shortlisted entries will be announced as the winner at the awards ceremony on 12th May. 

View the Terms and Conditions of Entry