Awarded to the team demonstrating the most creative response to the BHBIA’s Request for Proposal (RfP) in a fantasy tender.
Are you passionate about fieldwork? Do you love tackling challenging fieldwork briefs? The Creative Fieldwork Team of the Year Award is designed to showcase the diverse capabilities of our fieldwork professionals. Assemble your best team, bring your expertise to the table and present your ideal approach in response to the BHBIA’s RfP.
Your team will choose whether to respond to a qualitative or quantitative RfP for a hypothetical, UK-based fieldwork project. Your task is to respond to this brief with a proposal that demonstrates creativity in how the fieldwork is designed and executed. There’s no need to be restricted by your company’s current capabilities. You’re free to imagine what you could achieve with unlimited resources. The RfP will focus only on the fieldwork component, not the entire market research project.
Why participate?
- Showcase your team’s knowledge and expertise.
- A level playing field: all teams tackle the same qualitative or quantitative brief with a consistent scoring system applied to both versions, ensuring an overall winner can be fairly selected.
- Hypothetical brief judged anonymously, ensuring no concerns around commercial sensitivity.
- Valuable opportunity for learning, development and team building.
- Chance to gain industry recognition and win a prestigious award.
Competition format
- We’ll send you the brief on Monday 10th February, along with submission guidelines and assessment criteria.
- You’ll have three weeks from the release date to submit your proposal, allowing ample time for your team to work on the brief alongside other commitments.
- Choose to respond to either a qualitative or quantitative brief, depending on your team’s strengths and experience.
- Produce your proposal in PowerPoint.
- Upload your proposal by 10:00 on Monday 3rd March and complete the online form specifying your team lineup.
Judging process
Entries will be judged by a panel of experienced fieldwork experts from both client and agency backgrounds. Judges will evaluate your ability to combine creative thinking with realistic, practical solutions. To ensure impartiality, all entries will be judged anonymously and remain confidential. Unless you provide explicit consent, they will only be shared with the judging panel and the BHBIA Team.
The judging panel will consider your approach to legal and ethical compliance and diversity, equity and inclusion and welcomes challenges to any aspects of the brief you find unrealistic or inappropriate.
How to enter
Click the ENTER NOW button above to register your team’s intention to participate.We’ll be in touch before the competition with all the essential details you need.
Teams may consist of members from one or multiple companies. At this stage, you only need to list the companies involved. Individual team member names will be confirmed when you submit your entry. You team may include up to six team members. If needed, you can credit additional supporting team members in the submission "small print."
Finalists and Awards Ceremony
Finalists will be announced toward the end of April, and the winner will be revealed at the BOBI Awards Ceremony on Monday 12th May 2025.
Check out our FAQS AND ENTRY TIPS section for more details.
View the Terms and Conditions of Entry