BHBIA Guidelines - Conveners 2017
Claudia Wing
Director of Market Research and Commercial Analysis – GSK UK & Ireland Pharma
Claudia
is a very experienced healthcare market researcher having worked in the
Pharma industry for the past 19 years. She graduated with a Business
Science Degree in Marketing and Market Research, and her first job was
working for a full service market research agency in Cape Town.
When
she moved across to the UK she joined GSK (formerly Glaxo Wellcome) as
an Information Analyst, and then moved into Market Research gaining a
breadth of experience across numerous therapy areas, including a
secondment in the consumer division. More recently she has taken on
senior leadership positions within the organisation, and her role now
includes managing both the market research and analysis functions for
the UK/Ireland LOCs.
She is passionate about ensuring that research and analysis drive quality insights with maximum business impact, and also has responsibility for adherence to compliance and governance frameworks in these areas. Claudia is a member of the BHBIA Ethics and Compliance Committee.
Nicola Miles
Business Director - medeConnect Healthcare Insight and Agency Training Lead - BHBIA Ethics & Compliance Committee
Nicola has over 25 years of experience covering both clinical and market research. Initially working at the Royal Marsden hospital on clinical research projects covering cancer screening programmes including the pilots for the UK breast screening programme and evaluation of cervical screening programmes. Then moving into the broader field of market research including consumer, B2B and mystery shopping and finally returning to healthcare research firstly with Synovate and lately with medeConnect Healthcare Insight.
Nicola combines the experience of the ethical procedures and practicalities of the day to day running of research projects to ensure that guidelines are met and the rationale explained.