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BHBIA Guidelines - Conveners 2017

Claudia Wing

Director of Market Research and Commercial Analysis – GSK UK & Ireland Pharma

Claudia is a very experienced healthcare market researcher having worked in the Pharma industry for the past 19 years. She graduated with a Business Science Degree in Marketing and Market Research, and her first job was working for a full service market research agency in Cape Town.
When she moved across to the UK she joined GSK (formerly Glaxo Wellcome) as an Information Analyst, and then moved into Market Research  gaining a breadth of experience across numerous therapy areas, including a secondment in the consumer division. More recently she has taken on senior leadership  positions within the organisation, and her role now includes managing  both the market research and analysis functions for the UK/Ireland LOCs.

She is passionate about ensuring that research and analysis drive quality insights with maximum business impact, and also has responsibility for adherence to compliance and governance frameworks  in these areas. Claudia is a member of the BHBIA Ethics and Compliance Committee.

Nicola Miles

Business Director - medeConnect Healthcare Insight and Agency Training Lead - BHBIA Ethics & Compliance Committee

Nicola has over 25 years of experience covering both clinical and market research.  Initially working at the Royal Marsden hospital on clinical research projects covering cancer screening programmes including the pilots for the UK breast screening programme and evaluation of cervical screening programmes. Then moving into the broader field of market research including consumer, B2B and mystery shopping and finally returning to healthcare research firstly with Synovate and lately with medeConnect Healthcare Insight.  

Nicola combines the experience of the ethical procedures and  practicalities of the day to day running of research projects to ensure that guidelines are met and the rationale explained.