In a world of information overload our insights are often buried in unengaging slide decks that are lost in company sharepoints. In this session discover innovative ways of storytelling to ensure insights leave their mark with the audience. A live demonstration of a virtual insights gallery will demonstrate the importance of delivering the essence of insights in an engaging way and show how you can enhance story-telling techniques to deliver clear and succinct narratives. This will be brought to life in a patient journey case study that will highlight how different stakeholders can be engaged, whilst also facilitating the coming together of a team to digest findings. You will also learn about a range of digital tools and how to implement interactive deliverables.

Purpose

We are often inundated with unengaging PowerPoints that eventually gather dust on a virtual shelf. Finding ways to cut through the information overload, land the insights and facilitate engagement with research findings is key to gaining the most from them.

We will provide a live demonstration of a virtual insights gallery to showcase an innovative and interactive way to communicate research insights which leave their mark with the audience by delivering an exciting multi-media experience.  

What can you expect?

We will showcase an interactive, virtual insights gallery: 

• To demonstrate the importance of delivering insights that get to the crux of the business problem in a way that engages the audience. 
• To illustrate how we can enhance story-telling techniques to deliver insights and recommendations with clear and succinct narratives. 
• To highlight how the tool can facilitate communication and distribution of research findings across a range of stakeholders and offer flexibility for audiences to focus on specific areas of interest, whilst also facilitating the coming together of a team to digest findings. 
• The audience will understand the value of the virtual gallery based on a patient journey case study, where they will be able to move through the journey from a patient’s point of view and see first-hand how this brings the insights to life. 
• They will learn about a range of digital tools to enhance user experience and storytelling with the virtual insights gallery, e.g. utilising AI, video and animation to further increase engagement and impact 
• We will share our top tips and learnings on how best to implement interactive deliverables to their full capacity and value 

Who should attend?

This event is aimed at anyone working in insights or consultancy roles or who is involved in communicating insights or data as part of their role, both internally and externally. It is suited for those with any level of experience in insights generation or anyone who is interested to expand their knowledge or brush up on their skills. It may also be suitable for those who work in more client-side roles, who are regular recipients of insights and data, who wish to gain a better understanding of ways in which to increase engagement amongst their team.

Skills Framework Tags: 

Roles & Domains

Fieldwork | Qualitative Market Research | Quantitative Market Research | RWE & Insight | 

Business Skills

Communication & Storytelling | 

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Speakers

This webinar will be run by Olivia Hughes – Manager, An-hwa Lee – Senior Director and Michael Chan – Head of Creative | Basis Health To find out more about Olivia, An-hwa and Michael and their experience in this area read their full profiles in the BHBIA Speakers link on the right.

Speakers supporting BHBIA Professional Development do so in order to promote Thought Leadership, discussion and innovation for the benefit of the membership. They also do this on a voluntary basis for which the BHBIA is grateful. Don't forget to provide your feedback scores for the event as these will enter the event and speakers into our annual BHBIA Professional Development Awards - recognising excellence in Thought Leadership.

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Fees and booking

Webinars are a free benefit to all BHBIA Members. Please note you must be logged in if you are a member or join as a registered user to book online.

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