The BHBIA are delighted to introduce you to our speaker for this event, please read their profile below:

Olivia Hughes – Manager | Basis Health

Bio: Olivia is a manager with experience in both qualitative and quantitative methodologies across the product life cycle in a range of therapy areas. She has a keen passion for delivering high impact and engaging insights to clients, utilising innovative and creative approaches to deliver interactive outputs that serve to bring insights to life. She most recently worked with the in-house Design Team at Basis to develop a set of creative deliverables that enhanced the reception and impact of insights for the client. This was successful at really bringing the insights to life across key stakeholders and was also utilised by the client to communicate to customers at a recent conference.

Georgie Cooper – Managing Partner | Basis Health

Bio: Georgie has over 15 years’ experience in healthcare insights, having worked at consultancies, insights agencies and client side at GSK/ViiV in Insights and Marketing roles. As a result, Georgie has a real passion for communicating research to maximise impact, and sees this as an essential part of the research process to ensure that insights drive action and are at the heart of strategic decision making 

Michael Chan – Head of Creative | Basis Health

Bio: Michael is the Head of Creative at Basis Studio, bringing over 10 years of design expertise to the insights world. He leads the team in utilising the latest design tools, from animation to VR/AR technology, to bring insights to life. Michael specialises in producing impactful work, elevating insights, and amplifying core messages. He collaborates with teams across the business to help clients solve problems with creative solutions. His passion is rooted in the power of visual storytelling and using creativity to drive change and innovation.

Speakers supporting BHBIA Professional Development do so in order to promote Thought Leadership, discussion and innovation for the benefit of the membership. They also do this on a voluntary basis for which the BHBIA is grateful. Don't forget to provide your feedback scores for the event as these will enter the event and speakers into our annual BHBIA Professional Development Awards - recognising excellence in Thought Leadership.