The BHBIA are delighted to introduce you to our speaker for this event, please read their profile below:

Olivia Hughes – Manager | Basis Health

Bio: Olivia is a manager with experience in both qualitative and quantitative methodologies across the product life cycle in a range of therapy areas. She has a keen passion for delivering high impact and engaging insights to clients, utilising innovative and creative approaches to deliver interactive outputs that serve to bring insights to life. She most recently worked with the in-house Design Team at Basis to develop a set of creative deliverables that enhanced the reception and impact of insights for the client. This was successful at really bringing the insights to life across key stakeholders and was also utilised by the client to communicate to customers at a recent conference.

An-hwa Lee – Senior Director | Basis Health

Bio: In her current role as Senior Director at Basis Health, An-hwa leads strategic and complex insights projects and she is dedicated to delivering actionable insights for her clients. She uses storytelling and creative methods to discuss insights in an engaging and impactful way.

An-hwa has over 15 years’ experience in global healthcare market research on agency-side. After completing a master’s degree in psychology, she began her research career in Germany before relocating to London. Most recently, she has developed a keen interest in digital innovations and how they can be applied in healthcare market research and beyond.

Michael Chan – Head of Creative | Basis Health

Bio: Michael is the Head of Creative at Basis Studio, bringing over 10 years of design expertise to the insights world. He leads the team in utilising the latest design tools, from animation to VR/AR technology, to bring insights to life. Michael specialises in producing impactful work, elevating insights, and amplifying core messages. He collaborates with teams across the business to help clients solve problems with creative solutions. His passion is rooted in the power of visual storytelling and using creativity to drive change and innovation.

Speakers supporting BHBIA Professional Development do so in order to promote Thought Leadership, discussion and innovation for the benefit of the membership. They also do this on a voluntary basis for which the BHBIA is grateful. Don't forget to provide your feedback scores for the event as these will enter the event and speakers into our annual BHBIA Professional Development Awards - recognising excellence in Thought Leadership.