This workshop is now fully booked - however, if you are interested in attending, please register for the event, selecting the 'I would like a quote' payment option, and you will be put on the waiting list. We'll be in contact if a place should become available. Wait-listed bookings will not be bound by our booking conditions until we have confirmed that a place is available and you have accepted it.

Coffee and Registration at 9.00am for a 9.30am start

This workshop will help analysts move towards being business partners rather than just providers of data.

Learn how to put yourselves in the shoes of your sales and marketing colleagues so that you can go beyond data analysis to explain the ‘why’ as well as the ‘what’. 

Gain the confidence to challenge requests, learn to say ‘no’ and be able to help your colleagues master data more effectively. Thus enabling you to focus on adding value to the business.

The day will be led by experienced pharma and agency conveners with a background in analytics. They will be joined by an external skills training expert.

Provisional Agenda

9:00: Coffee and Registration

9:30: Introduction
Objectives, Agenda and Timings
Personal introductions. Share biggest barriers to feeling more empowered as an analyst and expectations for the day

10:00: Understanding the Question
A session to provide some practical tools on capturing the question, understanding the business need and contracting expectations 

10:30 Active Listening
An interactive session to explore and practice active listening skills framed around a business question in order to truly uncover the need driving the question and assess how this may change your approach to providing the answers

10:50 Coffee break

11:00 Structuring your Argument
A practical guide and tips on how to draw out the story in your data findings and how to structure your contracted deliverables to achieve maximum engagement levels with your stakeholders

11:45 Morning Session Re-cap
A wrap up of the morning session to consolidate the link  between the three skills and how these can provide solid foundation for achieving engagement and influence with your stakeholders. A chance to ask any questions

12:00: Lunch

13.00: Presenting Data
A round table discussion set around stimulus to share best practice, practical tips and ask peer to peer questions on tools and techniques, in addition to sharing examples of where data presentation methods worked and didn’t work!

13.45 Tea break

14.00 Social Styles: from differences to common ground
An interactive session to explore and understand how different social styles can impact what you think you are saying and what the other party hears. This session aims to provide guidance on recognising your own and others’ social  types and how to communicate with these types effectively in order to engage and influence your business partners

16.30: Wrap up and Close
A final session to link the skills acquired in the morning and afternoon sessions and apply these back to our day to day roles. Here we will come back to our initial objectives and check these have been met, in addition to providing time for any final questions

16.45: Delegates depart

See speaker details

Delegate Fees

'Early bird' delegate fees for bookings made more than 8 weeks before the event:

• Members: £404 + VAT
• Non-Members: £494 + VAT

(These prices include a 10% early booking discount).

Cancellation Policy for early bird bookings: full fee payable / no refunds given; however a substitute delegate can be accepted. (Our standard cancellation policy does not apply).

Delegate Fees within 8 weeks of the event:

• Members: £449 + VAT
• Non-Members: £549 + VAT

Cancellation Policy: standard cancellation policy applies, as stated on booking form