Emma Church - Yellowbird Training Ltd

An experienced learning and development consultant with a passion for improving people’s work place performance.  Thriving on providing professional creative solutions to people development needs in complex organisations Emma is equally experience in the private and public sector. Whether it’s working with an individual, a senior management or a large sales team, improving performance is always a key goal.

• Director of Yellowbird Training Ltd since March 2011 providing learning and development consultancy services to a variety of industries including Pharmaceutical Industry, Education sector, Construction and the NHS. Solutions include leadership development, team effectiveness, facilitation skills, Insights discovery, professional presenting.
• Longer term projects also undertaken such as a recent selection to deliver an 8 month contract as Leadership development consultant for a multinational pharmaceutical company.
• Prior to setting up Yellowbird training Emma worked in a number of key roles in the pharmaceutical industry from sales, marketing, corporate communications, and people development.

Emma is also an Executive board member & trustee of a charity; Friends of Brighton and Hove Hospital since 2012, Key tasks include:

• Providing strategic direction on future growth of the charity particularly in increasing awareness and presence in the community,
• Leading the development of visions and values and visual identity and marketing and developing the charity's image,
• Allocation of charity funds to projects within the local NHS to enhance patient care,
• Maintaining relationships between the charity and key stakeholders within the NHS. 
  

Chris Hodgson - Managing Director, Harvey Walsh Ltd

Chris joined the pharmaceutical industry in 1992 working for GSK in a variety of sales and marketing roles. After ten years he went on to work for Quintiles as Business Development Director.

Chris’s interest in Health Informatics began after working with Aintree University Hospital,  creating decision support software designed to help GP’s follow NICE COPD guidelines.

Now at Harvey Walsh, Chris believes that use of multiple data sources and the application of cutting edge information technology, is one of the best ways to improve healthcare today.

Claire Nelson - Research Director, Adelphi Research UK

Claire Nelson has been working in pharma business intelligence for over 10 years, and is now a Research Director with Adelphi Research UK. Claire is an experienced market researcher across both qualitative and quantitative projects in the domestic market as well as conducting multi country research. Since 2015, she has led the Adelphi UK’s market access consultancy which specialises in NHS and payer research.

Paul O'Nions - Head of Business Operations & Support, Diabetes & Cardiovascular, Sanofi UK & Ireland

Paul O’Nions has been in the industry since 2001, joining Novo Nordisk as a Business Intelligence analyst, progressing through various BI roles at all levels and now has a leadership position within Sanofi.

Paul has always focused on both marketing and sales information ensuring information and insight is delivered to bridge the gap between the sales, marketing and market access functions with the aim to maximise synergies that ensure marketing strategy turns into sales success. This has culminated in three BOBI awards over the years: best use of secondary data; best customer insight; and best sales effectiveness research. Key projects have included the design and implementation of segmentation and targeting strategies, key account management planning processes with integrated analytics, and sales force optimisation projects – all of which have been intrinsically linked to maximise business return.

Paul is now on the Board of the BHBIA and his primary focus is ensuring the needs of the secondary data analysts, field force excellence colleagues, CRM specialists and data visualisation professionals are heard and, more importantly, acted upon.

Kate Stevens - Business Intelligence Analyst, AbbVie

Kate started her career in Pharma straight out of University in 2005 where she spent time as a Project Manager for a Contract Sales Organisation – fast becoming a jack-of-all-trades for things Sales Team related. This spanned recruitment to HR and CRM systems to sales data analysis. A move within the Business Intelligence departments of one of her clients saw her skill set developed to manage key aspects of Sales Force Effectiveness (including writing and managing incentive schemes, territory structuring, sub national data analytics, CRM system development) in addition to supporting the internal Marketing, Market Access and Commercial teams with their data driven insight generation from Brand Planning to tactical execution.

Her most recent position places Kate as a member of 3 cross functional brand teams within AbbVie, which not only brings challenges of managing appropriate market, strategic planning and performance data, but also managing priorities, time and stakeholder expectations.

A past attendee of various BHBIA training events over the years, Kate is now keen to share her own experiences of managing business questions from the aspect of the analyst. She is a passionate believer in aspiring to shift perceptions of analysts from the people with all the spreadsheets to valued business partners and advisors!