Timings

• 9.00 Registration and coffee for a prompt start at 9.30
• The day will close at 17.00

Overview

This workshop is designed to be a practical guide to the basics of forecasting for those with little or even no experience in both client companies and agency positions. 

• It will cover how to build a basic sales forecasting system with time series data as well as ROI models when evaluating sales executions and promotional activity. 
• Secondly, it will cover forecasting for new product launches using Epi data for prevalence, and custom market research for estimating likely uptake (peak share and time to peak share). 
• It will also cover the difference between cross sectional forecast models and patient flow models; the focus will be on the different outputs provided by different models and the different measures that can be built into forecast models for understanding ROI when testing base cases against different upside opportunities.

Workshop objectives

1. Introduce participants to the principles of simple sales forecasting using Excel.
2. Review when to use time series forecast models to understand ROI from promotional activity.
3. Introduce participant to forecast model for new product launches, and market models, where Epi data provides data on prevalence and treatment rates, and custom market research provides data on likely uptake.
4. Introduce participants to patient flow forecast and when this type of approach should be considered
5. Demonstrate the feedback mechanisms required to monitor forecasts according to KPIs.
6. Provide an expert view point to show how BI can best support the brand team when building and maintaining forecast systems.

The workshop will be fully interactive, using a mix of presentations, break-out sessions and case studies to develop an understanding of the strengths and limitations of different approaches.
 
Workshop Outcomes

The workshop will provide delegates with full understanding of the mechanics of building a forecast model using sales data & for new product launches – with hands on experience of doing this during the workshop.

Delegates will also take away a wider understanding of more complex forecast models and when these maybe appropriate.

The workshop is ideally suited for entry to intermediate-level researchers and Business Intelligence Executives who wish to learn more about the process of forecasting when monitoring sales performance or in successful product launches.  Both pharma company and agency delegates will benefit from the training as they will see the full picture from the setting up of the forecast through to defining  and monitoring outputs for reporting.

See speaker details

Delegate Fees

'Early bird' delegate fees for bookings made more than 8 weeks before the event:

• Members: £404 + VAT
• Non-Members: £494 + VAT

(These prices include a 10% early booking discount).

Cancellation Policy for early bird bookings: full fee payable / no refunds given; however a substitute delegate can be accepted. (Our standard cancellation policy does not apply).

Delegate Fees within 8 weeks of the event:

• Members: £449 + VAT
• Non-Members: £549 + VAT

Cancellation Policy: standard cancellation policy applies, as stated on booking form