Part 1

Jamie Margerison – Managing Director, Impact Health

Jamie has over 15 years’ experience in the pharmaceutical industry working in large agency environment before founding Impact Health in 2012.

Since founding Impact Health the company has grown from strength to strength working with both regional and international clients within the pharmaceutical, consumer health, life-science, device and diagnostic industries.

Jamie and the team at Impact have been fortunate enough to work very closely with their client base offering individualised solutions and dedicated service offerings.  Key areas of expertise include aiding in the design of successful strategies throughout the brand life-cycle and engaging with our clients to ensure insights are developed into relevant, actionable solutions which have real IMPACT.

David Pearmain – Director, Impact Health

David leads the Advanced Methods team at Impact Health and takes a central role in all projects involving advanced analysis.

He is one of the leading authorities in the design and development of practical statistical methods for market research and has led many high profile multidimensional segmentation projects. He has a PhD in Stated Preference Techniques and draws upon his extensive knowledge gained while working across a wide range of fields, including pharmaceutical, category management, FMCG, telecommunications and energy.

Part 2

Chris Donaldson – Global Creative Director - Kantar Health

Chris Donaldson joined Kantar Health (formerly TNS Healthcare) as a graduate in 1997. He spent the first 15 years of his career as a researcher specialising in international and domestic qualitative research.

He now heads up the Creative Impact team whose remit is to ensure impactful deliverables at both proposal and presentation stage ensuring they are visual impactful and answers client’s key business questions.

He has delivered workshops at both the BHBIA and EphMRA as well conducted training sessions for a large number of pharmaceutical companies, particularly focused on implementing segmentation studies.

Richard Goosey – Chief Methodologist - Kantar Health UK

Richard is a Chief Methodologist & Senior Director of Advanced Methods for Kantar Health UK.  He has 30+ years consultancy experience in marketing sciences and advance analytics on both agency and client side.  He is the current Chief Examiner for the MRS Diploma Unit 3 – Quantitative Research & Analysis, and has been the Chairman of Education and Training for the MRS.

Richard run many industry courses and workshops focused on approaches to market segmentation and leads segmentation implementation workshops for Kantar Health’s client engagements.

He has worked at Lundbeck as Head of BI and Commercial Planning and Roche in the Marketing Insights & Analysis Group where he also ran segmentation studies as part of the launch excellence programmes.

Richard won the Ian Burgess Award for best One-Day Training Course speaker for his previous involvement in 'Optimising Segmentation'