Conducting patient research is not always a simple or well-defined process. There are a number of issues to consider in both the way in which patient research is conducted as well as how it is used.

In this webinar we will provide an overview of the considerations to designing patient research, the practical points to address and the need for all stakeholders to be clear about the required outputs of the research.

The webinar is aimed at those that undertake or have an interest in conducting patient research. It is applicable to both pharma and agency audience.  It will provide helpful guidance on the logistical considerations, some obvious, some less so, for setting up research studies to get the most out of respondents.  It will also look at a number of case studies to understand the type of research that can be done with patients and the influencers on their journey, delving beyond more traditional understanding and journey mapping pieces to considering the patient view to inform a broader range of marketing communications.  

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