This guidance has been written to provide insights for reviewers and approvers of market research materials. 

In the following slides you will find the following:

• A definition of Market Research
• Core Principles that underpin the BHBIA Guidelines
• Reviewing and Approving Market Research Materials
• The distinction between market research and other activities such as clinical research, promotion, PR and selling
• The inter-relationship with the ABPI Code of Practice
• Sampling, Recruitment and Respondent Rights
• Market Research Materials

Please note:

The guidance included in this training module is provided by the BHBIA for information purposes only and is not intended and should not be construed as regulatory or legal advice. It does not cover all legislative and regulatory requirements and whilst every reasonable effort is made to ensure the information is accurate, no responsibility for its accuracy or for any consequences of relying on it is assumed by the authors. Organisations are urged to consult their own legal advisers to reflect their approach to compliance.

To move through the slides, click the backward or forward arrows that look like this:

To avoid too much scrolling, you will find the arrows at the top and bottom of each slide.