Different companies take different approaches to reviewing market research materials.

When reviewing materials, it is possible that you may require input from different parts of the business such as data privacy and pharmacovigilance.   

The following pages try to cover all approaches; however please note that the information given is not intended to be exhaustive.

Before starting the programme, we recommend that you download the full BHBIA Legal & Ethical Guidelines for Healthcare Market Research document for reference.

You can also find a short Glossary of Key Terms here (there is a more detailed glossary within the Guidelines document).

At the end you will find some ‘knowledge check’ questions, but, unlike the BHBIA’s two programmes for market researchers, there is no formal competency test.