Please read carefully. You may be penalised if you don't follow these specifications. 

Format: 

• Please use Microsoft PowerPoint and protect your file to prevent any further editing (See note below*) 
• Feel free to be creative in your slide design but please do not use a branded template or include company logos to avoid biasing the judging process. We realise that your submission may refer to therapy area(s), products and company names. We do not expect you to anonymise it completely but we want the judges to focus on the content of the submission, not who submitted it, and heavy branding could unconsciously influence that.
• Likewise, please do not include any photographs or contact details of individuals within the submission or any names of the main entrants. You may wish to include attributed quotes from stakeholders, but please note that you cannot quote anyone listed as a Main Entrant by name. However, you may quote someone listed as a Supporting Team member (e.g. a marketing colleague who has had only a peripheral role in delivering the project but will utilise the outputs).
• Entry title: Keep this short and punchy - 15 words maximum.
• Maximum submission length: 13 slides, including the three mandatory elements (see below) 

Mandatory slides: 

• Executive Summary (one slide) – 100 words maximum. This text should be pasted into the online entry form as well. 
• Winner’s statement (one slide) – 40 words maximum. Make it impactful: How would you like your entry to be summarised? What made it great? What changes did you engender? 
• DE&I and sustainability (one slide) – These two areas are increasingly important in healthcare and, therefore, healthcare business insights.  Include a slide to explain what consideration was made of them and how (if relevant) they were accounted for in the project.

Content from the Executive Summary and Winner’s statement slides will be used in publicity and at the Awards Ceremony if your entry wins or is shortlisted, so please ensure that their content is appropriate for publication and does not include any confidential/sensitive details.

Technical details: 

• Maximum file size: 12MB 
• The judges will only review the content in the slides' main body and will not read any text in the notes sections.
• Please only include appendices if these are counted within the 12 slides.
• Please do not use slide builds. 
• Your submission may include animation and/or video but the total length of these elements cannot exceed 5 minutes. If possible, please avoid featuring the entrants in the video; using animation or footage from other people, e.g., brand or senior management video testimonials, is preferable.
• If you include a video, this should be a link to a private, public or video hosting site. Your video link should be in the main body of one of your slides. Please make it clear on the slide that the link relates to a video. If a password is required, be sure to include this on the slide too. Do not embed video as this may make your submission too large to upload.
• Other than the video link(s) specified above, no other links to external sites will be followed, so please don’t include them. You can cite references, but any text you want the judges to read must be included in your submission.

*To protect a PowerPoint file: 

• Click on the File tab and click on Info
• Select Protect Presentation and Mark as Final 
• Optionally, password protect the file (if you do this you will need to supply the password on your entry form - you can use the final comments box for this). 

How are entries judged? 

Each category is judged by a small panel (usually 4-5 judges) with a broad range of expertise, carefully selected to avoid conflicts of interest. You can specify on the entry form any companies that you do not wish to view your entry. In addition, judges cannot judge a category that any of their colleagues have entered. They also sign a confidentiality undertaking so cannot discuss the entries outside their specific panel. 

The judges use an objective scoring grid to assess the entries individually. The group then discusses them and agrees on a consensus score. 

Scoring is based on the following:

BOBI specific elements: 

The majority of marks are for the criteria listed below. Each of these elements has equal weighting in the scoring scheme. Please consult the descriptive text on the main page for each award and the FAQs/Entry Tips section for further guidance.  

1. Appropriate stakeholders involved/engaged in the project 
2. Strong methodology/analysis tools used to generate results 
3. Recommendations/guidance given to the client/brand team/business
4. Impact of the insights on UK business and/or patients/the NHS have been clearly demonstrated 
5. The entry was tailored to the specific category entered, i.e. evidence of significant business impact / clear sustainability focus/use of innovation / patient-centric approach / strong customer insights

Presentation elements: 

A proportion of the marks are for presentation-related elements, as listed below. Again, each element is given equal weight. 

1. Slides are clear, engaging and tell a story 
2. Style is clear, concise and there is no unnecessary jargon 
3. There are enough details to understand the submission 
4. Visuals are appropriate and charts are correctly labelled