Events, Courses & Webinars

EVENT

BHBIA Insight Exchange - Winter 2025: Adapting to Disruption: What US and Global Shifts Mean for Local Strategy

Thistle Marble Arch Hotel, Bryanston Street, Marble Arch, London W1H 7EH

Our flagship end-of-year event has had a makeover! The Insight Exchange (formerly the Winter Seminar) is the new place where the UK’s healthcare business insights community comes together to spark ideas, challenge perspectives, and explore what’s next. On Friday November 21st, 2025, we will tackle the big question: How are U.S. and global shifts shaping the local landscape for UK pharma and insights? Hear insider perspectives from senior AstraZeneca leaders in the US and Europe, join UK industry leaders debating challenges closer to home, and step into the spotlight in an interactive session where your questions drive the conversation. Exchange insight, connect with peers, and leave with fresh thinking to power the year ahead.

WEBINAR

NEW BHBIA Cut Through the Noise: Present and Pitch with Impact

Zoom

Struggling to make your message land? Discover how to turn data and insights into stories that connect, influence, and inspire action. Communication expert Dominic Colenso will walk you through a proven six-step process to help you present and pitch with confidence, clarity, and credibility.

WEBINAR

BHBIA Ethics and Compliance Committee – Winter update

Zoom

Hear our Ethics Experts discuss their view on the impact of legislative changes in 2025, with a specific focus on the impact of AI technologies.

WEBINAR

BHBIA Beyond the Claim: The Brand Narratives That Shape OTC Consumer Choice

Zoom

Beyond the claim lies the story consumers buy. Learn how overlapping OTC messages combine into brand narratives that shape emotion, cognition, and choice using ground breaking behavioural science.

EVENT

BHBIA Rising Stars Connect Group - January 2026

Virtual Event - via Zoom

The Rising Stars Connect Group is a dedicated space for professionals with up to five years’ experience in healthcare business intelligence to connect, learn and grow within the industry. Meetings are free of charge for BHBIA members to attend.

WEBINAR

BHBIA Podcasts, Patients, and the Power of Digital Culture

Zoom

Patient choices don’t just happen in clinics, they’re shaped in digital culture. Podcasts (like the 1,500+ focused on diabetes alone) aren’t just stories, they’re signals of influence. Podcasters share their experiences and opinions that ripple through audiences, transferring beliefs and expectations at scale. This session shows how decoding those voices reveals the cultural currents driving patient behaviour.

FACE TO FACE WORKSHOP

BHBIA A Day in the Life of a Client-Side Market Researcher - 2026

UCB Pharma, 208 Bath Road, Slough, Berkshire SL1 3WE

As an agency-side researcher, do you every wonder what a typical day is like for clients? This training will share key priorities for clients and typical business challenges they face for a more informed understanding of their world, including a tour of their science laboratories on site.

WEBINAR

BHBIA Transforming Pharma Business Outcomes using Behavioural Science 2.0

Zoom

Increasing HCP engagement. Improving patient outcomes. True impact comes from understanding and influencing the full system of human behaviours that drive both. This webinar reveals how pharma can create lasting change through Behavioural Science 2.0 and systems thinking.

VIRTUAL WORKSHOP

BHBIA Influencing without Authority

Zoom

In the complex world of healthcare, understanding the unspoken needs of your stakeholders is crucial. As professionals, you often possess valuable insights that could significantly impact decision-making. However, without formal authority, conveying these insights effectively can be challenging. By drawing upon your own case studies and realistic scenarios in this interactive workshop, you will walk away with powerful tools and techniques to build trust and amplify your influence within the healthcare ecosystem.

WEBINAR

Essential Ethics: Practical Application of the BHBIA’s Legal & Ethical Guidelines

Zoom

Understanding the principles and theory of compliant Market Research is one thing, feeling confident in the practical application of the guidelines can be another. This workshop is designed to help you put theory into practice. Our hosts come from a Pharma company, Market Research Agency and a Fieldwork agency so are well placed to help you apply the guidelines from different perspectives.

EVENT

BHBIA Rising Stars Connect Group - April 2026

Virtual Event - via Zoom

The Rising Stars Connect Group is a dedicated space for professionals with up to five years’ experience in healthcare business intelligence to connect, learn and grow within the industry. Meetings are free of charge for BHBIA members to attend.

EVENT

Annual Conference - bhbia2026

Hilton Birmingham Metropole, The NEC Birmingham, Pendigo Way, Marston Green, Birmingham, B40 1PP

bhbia2026 will be held on the 27th & 28th April at the Hilton Birmingham Metropole, attracting around 280 delegates from across the spectrum of healthcare business intelligence (market research, business information, commercial analytics, sales force effectiveness) and allied fields. The BHBIA Annual Conference is a members' only event - open to BHBIA Corporate, Affiliate and Personal members only.