Events, Courses & Webinars

WEBINAR

NEW BHBIA Navigating Generative AI in Pharma: Client Perspectives and Progress

Zoom

Usage of Generative AI is changing quickly, in this webinar hear the current state-of-play from the perspective of clients working in pharma and life sciences. Hear the findings of interviews with client stakeholders regarding their experiences, adoption and the value of Generative AI. Clients will then share and debate their future predictions of how generative AI will reshape the industry and evolve roles.

EVENT

BHBIA Rising Stars Connect Group - April 2025

Virtual Event - via Zoom

The Rising Stars Connect Group is to BHBIA members with up to 5 years' experience in Healthcare Business Intelligence and is free of charge to attend.

FACE TO FACE WORKSHOP

BHBIA Challenging Conversations - 2025

Hamilton House, Mabledon Place, London WC1H 9BD

What does mindset matters? Challenging conversations are inevitable in healthcare. Embrace your fears, and develop the confidence to deliver crucial messages that really need to be heard. By drawing upon your own case studies and realistic scenarios in this interactive workshop, you will master the art of challenging conversations, and ensure your valuable insights reach decision-makers and drive positive change within the healthcare ecosystem.

WEBINAR

BHBIA Neurodiversity and the Interface with Healthcare

Zoom

How does it feel as a neurodiverse individual to interact with the healthcare system? We will share individual stories of these experiences and how these could be improved. In addition, we will discuss ways that we as market researchers can make sure that our research is adapted to the needs of neurodiverse individuals.

EVENT

Annual Conference - bhbia2025

Hilton London Wembley, Lakeside Way, Wembley, HA9 0BU

bhbia2025 will be held on the 12th & 13th May, at the Hilton London Wembley, attracting around 280 delegates from across the spectrum of healthcare business intelligence (market research, business information, commercial analytics, sales force effectiveness) and allied fields. The BHBIA Annual Conference is a members' only event - open to BHBIA Corporate, Affiliate and Personal members only.

EVENT

Annual Conference - Exhibition & Sponsorship Opportunities 2025

Hilton London Wembley, Lakeside Way, Wembley, HA9 0BU

Join us to align your organisation with excellence by sponsoring or exhibiting at the BHBIA Annual Conference 2025

WEBINAR

NEW BHBIA Synthetic Respondents and Data in the Future of Pharmaceutical Market Research

Zoom

This webinar explores the potential of synthetic data and respondents, driven by generative AI, for pharmaceutical market research.

VIRTUAL WORKSHOP

BHBIA New Segmentation and Personas using Cluster Analysis using Excel Data Analytics

Zoom

Do you find yourself needing to derive meaningful insights from your data but lack access to expensive, proprietary analytics software. This workshop will be a hands-on experience in which, you'll gain the knowledge and tools to unlock valuable insights from your data, create compelling personas, and drive more effective strategies, all within the familiar environment of Excel. You will navigate hurdles in data preparation and analysis, gain an understanding of segmentation principles, and be given practical resources for developing your personas.

FACE TO FACE WORKSHOP

BHBIA Facilitation Skills - 2025

Hamilton House, Mabledon Place, London WC1H 9BD

You’ve uncovered a valuable set of insights and you’ve crafted a brilliant de-brief story that will capture the hearts and minds of your audience. But to truly elevate your project outcomes, mastering the art of facilitation is essential. Whether you’re a pharma member managing cross-functional teams or an agency member leading project scoping and results de-brief meetings, knowing how to guide discussions and control the dynamics in the room can help you and stakeholders more effectively achieve your goals and great collaborative working.

WEBINAR

NEW BHBIA Turning Data Into Action: Delivering Commercial Insights to Drive Impact

Zoom

Whether you’re working in an agency or within a BI team on the client side, drawing conclusions from data is a familiar task. However, the crucial next step is contextualizing these findings to drive informed decision-making and actionable change. This session will offer practical tips and a real case study example on how to communicate insights effectively, ensuring stakeholder buy-in and driving commercial success.