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Diversity, Equity & Inclusion

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Fostering Diversity, Equity & Inclusion (DE&I) is more critical than ever in today's healthcare landscape. These principles accelerate equitable treatment, enhance patient trust and satisfaction and improve patient outcomes, ultimately leading to better overall health and wellbeing of the population.

The BHBIA is committed to empowering our members to build inclusive teams, deliver insights that represent diverse perspectives and incorporate best practices into all our activities. Our DE&I Committee leads our work in this area.

Our Guidance

BHBIA Guidelines for Inclusive Recruitment for Market Research Studies (June 2024) These guidelines are designed to support pharmaceutical clients, market research and fieldwork agencies in conducting inclusive market research. Our goal is to ensure diversity in sample populations, ensuring representation from the initial business question to the final insights.

BHBIA Industry Event Accessibility Guidelines - Best practice guidelines to support pharmaceutical clients, market research and fieldwork agencies in delivering accessible events by considering possible access needs.

Additional DE&I Resources

Explore our collection of DE&I resources, bringing together guidance, research, webinars and practical tools from the BHBIA and across the industry.

Use the search and filters on the left to find the resources most relevant to you.


Disclaimer: The guidance, information and resources provided here are intended to help you advance DE&I initiatives. Links to external resources are for information purposes only. They do not imply endorsement of any content and we do not assume responsibility for their accuracy. 

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DE&I: BHBIA Membership Insights 2026

Explore key findings from BHBIA’s 2026 DE&I Membership Survey, covering workplace inclusion, industry progress and opportunities to strengthen inclusive market research practice.

Best Patient Centric Approach winner 2019: ‘Mission made possible’

Insight into the needs of a marginalised and vulnerable community, laying the foundations for a patient-centric strategy that supports delivery of the shared goal of HCV elimination.

Neurodiversity in Focus

Shaping better, more inclusive business intelligence

Embracing Equality and Diversity - Irwin Mitchell podcast

This podcast discusses studies that demonstrate the commercial benefits to businesses that embrace equality and diversity as part of their model or structure.

Guidelines for Inclusive Recruitment for Market Research Studies

The BHBIA’s Diversity, Equity & Inclusion (DE&I) Committee has created these guidelines for pharmaceutical clients, market research and fieldwork agencies to conduct inclusive market research and ensure the final insights accurately reflect the targeted population.

Novoresume

A series of resources exploring the benefits and challenges of diversity in the workplace with real-world examples and resources

Inclusion, diversity and equality in the market research sector - MRS report (2021)

This report found widespread recognition of diversity and inclusion challenges within the market and social research industry and an appetite for change.

ADHDmazing Artwork

ADHDmazing Artwork helps show the world through a neurodivergent lens

Colour of Research (CORe)

Colour of Research (CORe) advocates for the inclusion of ethnic professionals in the market research industry and drives to bring about more diversity

National Autistic Society

National Autistic Society: The UK's leading charity for autistic people and their families

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