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Fostering Diversity, Equity & Inclusion (DE&I) is more critical than ever in today's healthcare landscape. These principles accelerate equitable treatment, enhance patient trust and satisfaction and improve patient outcomes, ultimately leading to better overall health and wellbeing of the population.

The BHBIA is committed to empowering our members to build inclusive teams, deliver insights that represent diverse perspectives and incorporate best practices into all our activities. Our DE&I Committee leads our work in this area.

Our Guidance

BHBIA Guidelines for Inclusive Recruitment for Market Research Studies (June 2024) These guidelines are designed to support pharmaceutical clients, market research and fieldwork agencies in conducting inclusive market research. Our goal is to ensure diversity in sample populations, ensuring representation from the initial business question to the final insights.

BHBIA Industry Event Accessibility Guidelines - Best practice guidelines to support pharmaceutical clients, market research and fieldwork agencies in delivering accessible events by considering possible access needs.

Additional DE&I Resources

Explore our collection of DE&I resources, bringing together guidance, research, webinars and practical tools from the BHBIA and across the industry.

Use the search and filters on the left to find the resources most relevant to you.


Disclaimer: The guidance, information and resources provided here are intended to help you advance DE&I initiatives. Links to external resources are for information purposes only. They do not imply endorsement of any content and we do not assume responsibility for their accuracy. 

Featured Resources

DE&I: BHBIA Membership Insights 2026

Explore key findings from BHBIA’s 2026 DE&I Membership Survey, covering workplace inclusion, industry progress and opportunities to strengthen inclusive market research practice.

Neurodiversity in Focus

Shaping better, more inclusive business intelligence

Menopause in Focus

Menopause Conversations: Stories From Our Community
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Best Patient Centric Approach winner 2023: 'Shining a Light on the Inequality of Cancer Outcomes Across the UK

How insights from under-represented, hard-to-reach groups illuminated patients' lived experiences and stories, feeding into a nationwide campaign seeking to address inequalities.

BHBIA Member Survey (May 2022)

A summary of the findings about members’ needs, priorities and experiences, how companies are tackling DE&I and thoughts on how those involved in market research can improve the process. (Full report available to full BHBIA members)

MRS Diversity, Inclusion & Equality Council - Diversity and Inclusion Best Practice Guidance (May 2022)

Three guides covering sampling, methodology and language. They act as a framework for research professionals to help ensure diverse sampling and inclusive methodologies. Although aimed at client-side practitioners they also provide value for researchers working on the supply side.

We must do more to create diverse environments - Research Live (April 2022)

Caroline Frankum of Kantar argues that the research industry should do more to improve diversity and inclusion. What do organisations need to do to ensure that they are not just scratching the surface?

MRS Best Practice Guide on Collecting Ethnicity Sample Data March (2022)

MRS has produced this Best Practice Guide to help practitioners act legally and ethically when collecting data and asking research participants questions about ethnicity.

ABPI Equality, Diversity and Inclusion Strategy (April 2021)

The ABPI exists to make the UK the best place in the world to research, develop and use the medicines and vaccines of the future. Creating diverse and inclusive workplaces that deliver innovations to improve the lives of everyone in the UK is critical to deliver on that mission. This strategy sets out how the ABPI works with members to help drive this change.

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