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Diversity, Equity & Inclusion

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Fostering Diversity, Equity & Inclusion (DE&I) is more critical than ever in today's healthcare landscape. These principles accelerate equitable treatment, enhance patient trust and satisfaction and improve patient outcomes, ultimately leading to better overall health and wellbeing of the population.

The BHBIA is committed to empowering our members to build inclusive teams, deliver insights that represent diverse perspectives and incorporate best practices into all our activities. Our DE&I Committee leads our work in this area.

Our Guidance

BHBIA Guidelines for Inclusive Recruitment for Market Research Studies (June 2024) These guidelines are designed to support pharmaceutical clients, market research and fieldwork agencies in conducting inclusive market research. Our goal is to ensure diversity in sample populations, ensuring representation from the initial business question to the final insights.

BHBIA Industry Event Accessibility Guidelines - Best practice guidelines to support pharmaceutical clients, market research and fieldwork agencies in delivering accessible events by considering possible access needs.

Additional DE&I Resources

Explore our collection of DE&I resources, bringing together guidance, research, webinars and practical tools from the BHBIA and across the industry.

Use the search and filters on the left to find the resources most relevant to you.


Disclaimer: The guidance, information and resources provided here are intended to help you advance DE&I initiatives. Links to external resources are for information purposes only. They do not imply endorsement of any content and we do not assume responsibility for their accuracy. 

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Menopause in Focus

Menopause Conversations: Stories From Our Community

Diversity, Equity and Inclusion in the Life Sciences - Informa Connect (2022)

A large study asks life sciences professionals worldwide how diverse and inclusive they feel their industry truly is.

Women in Research (WIRe)

Women in Research (WIRe) works to advance the contributions and voice of women in research

Industry Event Accessibility Guidelines

The purpose of these guidelines is to provide best practice guidelines and support pharmaceutical clients, market research and fieldwork agencies in delivering accessible events by considering possible access needs.

Chartered Institute of Personnel Development (CIPD): Inclusion and Diversity

Resources, factsheets and guides to help promote and support equal opportunities and manage inclusion and diversity in the workplace. Includes Diversity Management that Works recommendations and action points arising from an evidence-into-practice programme that brought together professional expertise on diversity and inclusion with insights from scientific research.

Cultural intelligence training and other resources from Common Purpose

A not-for-profit organisation that promotes 'Cultural Intelligence (CQ), the ability to cross divides between geographies, generations, sectors, specialisations, backgrounds and beliefs and thrive in multiple cultures.'

Becoming an anti-racist organisation

Mental Health First Aid (MHFA) England has launched guidance, with the Chartered Management Institute and Business in the Community, to support the mental health and well-being of people from racialised communities in the workplace.

MRS Guidance on Neurodiversity

MRS Guidance on Neurodiversity aims to help market researchers to conduct inclusive and ethical research with neurodiverse participants.

Diversity & Inclusion - resources from cultureamp.com

This organisation provides employee engagement, performance and development tools, including a downloadable booklet: '6 actionable areas to improve DEI in your workplace'.

Investing in Ethnicity

A UK-focused organisation that provides learning, networking, and resources focused on ethnic inclusion in the workplace.

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