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Fostering Diversity, Equity & Inclusion (DE&I) is more critical than ever in today's healthcare landscape. These principles accelerate equitable treatment, enhance patient trust and satisfaction and improve patient outcomes, ultimately leading to better overall health and wellbeing of the population.

The BHBIA is committed to empowering our members to build inclusive teams, deliver insights that represent diverse perspectives and incorporate best practices into all our activities. Our DE&I Committee leads our work in this area.

Our Guidance

BHBIA Guidelines for Inclusive Recruitment for Market Research Studies (June 2024) These guidelines are designed to support pharmaceutical clients, market research and fieldwork agencies in conducting inclusive market research. Our goal is to ensure diversity in sample populations, ensuring representation from the initial business question to the final insights.

BHBIA Industry Event Accessibility Guidelines - Best practice guidelines to support pharmaceutical clients, market research and fieldwork agencies in delivering accessible events by considering possible access needs.

Additional DE&I Resources

Explore our collection of DE&I resources, bringing together guidance, research, webinars and practical tools from the BHBIA and across the industry.

Use the search and filters on the left to find the resources most relevant to you.


Disclaimer: The guidance, information and resources provided here are intended to help you advance DE&I initiatives. Links to external resources are for information purposes only. They do not imply endorsement of any content and we do not assume responsibility for their accuracy. 

Featured Resources

DE&I: BHBIA Membership Insights 2026

Explore key findings from BHBIA’s 2026 DE&I Membership Survey, covering workplace inclusion, industry progress and opportunities to strengthen inclusive market research practice.

Neurodiversity in Focus

Shaping better, more inclusive business intelligence

Menopause in Focus

Menopause Conversations: Stories From Our Community
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Association of Medical Research Charities (AMRC) Resource Hub

This UK organisation is dedicated to supporting medical research charities in saving and improving lives through research and innovation. Their resources may be helpful to those conducting patient research.

MRSPride

MRSPride is the MRS network for LGBTQ+ professionals and allies working in research, insight and data analytics

More than numbers: A guide toward DE&I in data collection

Schusterman Family Philanthropies is a global organisation that seeks to improve lives, strengthen communities and advance equity. This guide is designed to help make your data collection 'intentional, inclusive and equitable'.

NHS - Menopause Overview

Evidence-based medical information on menopause, including symptoms, diagnosis and treatment options.

Menopause Unmuted

A Pfizer-backed awareness initiative sharing experiences and insights to help normalise conversations about menopause.

Menopause Matters

Independent reviewed guidance offering accessible explanations of menopause symptoms and treatment approaches.

CIPD: Menopause in the Workplace Guide

Practical guidance for people managers on supporting women through menopause and making workplace adjustments.

Case study from a BOBI Finalist: The Power of Redefining Responsibility: A Diverse & Inclusive Clinical Trial Journey

Chair's Award: Best Approach to DE&I winner 2024: Leaving nobody behind in HIV

Co-creating transgender training that includes appropriate language, practical tips and real-life stories to make trans-inclusive practices the new normal.

Gender health equity: From talk to action (May 2024)

Hear about the work Ipsos are doing to explore why discussions about the gender health gap haven’t translated into action, the focus of a workshop at BHBIA’s annual conference 2024

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